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Amazon China Released The List Of Ski Consumption Trends, Snow Mirrors, Helmets Are The Most Concerned
- Aug 02, 2018 -

Amazon China released the list of ski consumption trends, snow mirrors, helmets are the most concerned


Amazon China announced a heavy launch of the Amazon International Ski Pavilion and released the Chinese ski consumption trend list. According to Amazon China sales data, since the winter of this year, the search volume of ski products has increased significantly, and ski protectors such as snow mirrors and helmets have attracted the most attention from consumers.


With the successful bid for the 24th Winter Olympic Games in 2022 in Beijing and Zhangjiakou, and the grand vision of the “North Snow South” strategy and the “300 million people involved in the snow and ice movement”, the heat of ice and snow continues to increase, and skiing is particularly affected. Many consumers love it.


Hugo.com understands that Amazon's new international ski pavilion includes more than 10,000 international high-quality skiing products, covering 12 categories including ski helmets, ski goggles and ski wear. There are hundreds of internationally renowned ski outdoor brands. .


According to Amazon China sales data, since the beginning of winter this year, the search volume of ski products has increased significantly, skiing, ski wear, ski helmets, ski goggles have become popular search keywords. At the same time, according to Amazon China sales data, consumers' consumption behavior in purchasing ski products also shows the following three major trends:


Trend 1. International brands are most favored by consumers.


According to Amazon China sales data, the top ten ski brands that are most popular among Chinese consumers are international brands, including: Uvex, a professional sports protection brand from Germany, Smith, a big ski brand in the US, and Burton, a Finnish outdoor. Brand Halti, Japanese professional ski wear brand Descente, American outdoor sports leading brand 686, Outdoor Research and Oakley, as well as the famous French sports brand Salomon and American outdoor brand Dakine.


Amazon China released the list of ski consumption trends, snow mirrors, helmets are the most concerned

Trend 2, the consumption momentum of southern cities continues to grow


Amazon China data shows that in the past year, the top ten purchasing power cities for skiing products were Beijing, Shenyang, Tianjin, Jinan, Shanghai, Chengdu, Wuhan, Nanjing, Guangzhou and Xi'an. Among the top ten cities, the southern cities occupy half of the country.


In addition to Beijing, Shenyang, Tianjin and other skiing goods procurement leading cities, although the southern cities rarely snow, including Shanghai, Chengdu, Wuhan, Nanjing, Guangzhou and other five major southern cities, but for the first time into the top ten skiing consumer cities, Southern consumers are increasingly concerned about skiing.


Amazon China released the list of ski consumption trends, snow mirrors, helmets are the most concerned

Trend 3, snow mirrors and helmets, etc. are most concerned by consumers.


Amazon China data shows that the top 10 skiing items in the sales are: UVEX Cevron ski glasses, UVEX plus all-terrain series ski helmets, SMITH scope series snow mirrors, DESCENTE ski suits, SMITH HOLT series ski helmets, SMITH I/OX GAF Asia Snow mirror, Outdoor Research Stormbound outdoor jacket, UVEX Core fancy ski helmet, UVEX speedy pro teen ski goggles, SMITH GAGE ski helmet.


Among the top ten ski items mentioned above, snow mirrors and helmets occupy 8 seats. It can be seen that ski safety such as snow mirrors and helmets are particularly relevant to consumers. In addition, Beijing and surrounding areas have the largest orders for ski helmets, probably because skiers in Beijing and surrounding areas generally require skiers to wear helmets.