About 10% of the world's skiers come from China, and China may start a new ski industry.
He calculated that a couple spent a weekend in Genting, and the full cost of skiing, accommodation, entertainment, etc. was around 8,000 yuan. This is not a small amount, but in the past two years, the Yunding Hotel has a weekend occupancy rate of 75%. Many of them have membership cards. When they enter the snow season, they will come and slide for two days every week.
On November 11, 2017, Genting welcomed the “opening day” of the new snow season. On that day, 2,500 skiers were present, an increase of 50% over the previous snow season.
Genting is not the only beneficiary. After the success of the Winter Olympics, Wanlong's snowfield area expanded from 8800 square meters to 17,000 square meters. From 2015 to 2016, Wanlong received 220,000 visitors, a 2.5-fold increase over the same period last year.
The market has demand, policy support, a large amount of capital to follow up, the ski industry is standing on the cusp. Today, Chongli has become a new center for skiing in China. From 2015 to 2016, Beijing Ruiyi Group invested 20 billion yuan to build the Taiwu Four Seasons Cultural Tourism Resort and Fulong Holdings, a total investment of 26 billion yuan in the four-season town holiday resort and other large-scale new projects. The ceremony was completed.
According to the design criteria of the snow field, the mountainous terrain conditions of the Fulong·Four Seasons Town are not suitable for the construction of the snow field: there is no hillside, and the slope is cut into pieces by the gullies of the three valleys. But after two days of climbing in the mountains, Zhang Litao, general manager of Fulong Ski Resort, felt that they could create a “good-looking, fun, culturally rich” ski resort through design and commercial innovation.
Zhang Litao told China News Weekly that Fulong's target customers are mainly beginners, young people with certain levels and family members. Therefore, the design of the snow field is more interesting and entertaining: the orange-colored cable car library, the red net pole, and the colorful rest chair... are trying to present a stylish and dynamic visual effect. The “broken slope” was created as a terrain park covering an area of 70,000 square meters: by setting different props, it provides more gameplay for skiers who want to play tricks and practice skills; in addition, There is a play snow park and a children's ski service center for parent-child families.
Because it is only 5 minutes drive from the county seat, Fulong has become the only open snow field in Chongli. Zhang Litao said that this extended the time of people in the snow field and changed the way to Chongli skiing: In the past, Beijing Xueyou had to get up early in the weekend to get to Chongli. After the night, they can sleep first. Lazy, start at noon, and ride in the night light show at night.
The development of Chongli is only a microcosm of the "ice and snow economy" in China. According to the "White Paper on China's Ski Industry", at present, more than 600 ski resorts in the country are still mainly in the northeast region, but North China and Northwest China have maintained rapid growth in recent years. More than 60% of new snowfields are located in these two regions. . As of 2016, among the 34 provincial-level administrative regions, only Shanghai, Jiangxi, Tibet, Hainan, Hong Kong, Macao and Taiwan have not yet built ski resort facilities, but in Shanghai, Jiangxi and Tibet, projects are still underway.
In November 2016, the State Sports General Administration and other four departments jointly issued the "Ice and Snow Sports Development Plan (2016-2025)", proposing that by 2020, the total size of China's ice and snow industry will reach 600 billion yuan, and by 2025, it will increase to 2025. 100 billion yuan.
It must be admitted that almost all traditional ski markets are slowly declining worldwide. In the United States, for example, in the early 1980s, there were more than 700 ski resorts in the United States, and there are only about 460 of them in normal operation. In fact, since 1981, Utah’s Montage Deer Valley and Colorado Beavers After the opening of Beaver Creek, there was no new large-scale ski resort in North America. According to a survey by the American Ski Resort Association (NSAA), the lack of free time, high costs and the aging of the baby boomers are the main reasons for the shrinking of the ski group.
But in China, everything has just begun.
In September 2017, Club Med, the world's largest travel and holiday group, and TripAdvisor (Cats) jointly announced the “In-depth Survey of China's Ski Consumer Market”, pointing out that with the rapid development of China's ski market and the bid for the 2022 Winter Olympics. Success, the Chinese demand for skiing is growing rapidly. About two-thirds of the more than 3,000 respondents have skiing experience, 60% of whom said they will ski again within three years. 70% of the respondents who have not tried, because of the Winter Olympics, They are more curious about skiing or want to try it. In order to grab the non-snow season market, indoor ski resorts have also emerged in China. The data shows that China is now the country with the largest number of indoor ski resorts in the world – according to incomplete statistics, there are currently more than 30 operating and under construction. The most striking of these is the Wanda Harbin Indoor Ski Resort. The “Bangran”, which cost 4 billion yuan and covers an area of 80,000 square meters, opened in June 2017. It has 4 snow trails, the longest one is 500 meters, the highest vertical drop is 80 meters, and it can accommodate up to 3,000 people at the same time. .
The upstream and downstream are also driven. Alibaba and the Boston Consulting Group jointly released the "New Trends in China's Consumption: Three Powers to Shape New Consumers in China", showing that in 2016, more than 13 million people purchased ski merchandise on Ali's retail platform alone.
More and more Internet entrepreneurs are beginning to work in this niche field and quickly gain the favor of capital. In July 2016, the “ski family” focused on the development of the B-side ski service completed the Pre-A round of financing of RMB 12 million. In the same month, the one-stop ski service platform “GOSKI” also announced the acquisition of RMB 33 million. Financing.
According to the White Paper on China's Ski Industry, the number of ski resorts in China will increase by nearly 100 each year. It is expected to reach 1,000 by 2022 and 1,400 by 2028.
Another aspect of the new buzz that is emerging is that China's mass ski market is still at a very early stage.
Swiss ski industry expert Laurent Vannet writes the Global Ski Market Report every year. In his view, this is undoubtedly one of the most promising markets in the future. But he wrote: "But most of the ski resort facilities are very bad, only 25 ski resorts can meet Western industry standards." He explained to China Newsweek that, in accordance with international practice, a true sense The ski resort should have an overhead cable car, accommodation, dining and other places for recreation and shopping. If you only have to send the "magic carpet" of the skier uphill, it can't be called "ski resort". But in China, this is precisely the most common situation.
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